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SEO

Discovery Phase:

Understand the client's business needs, expectations, and goals.

Conduct initial site reviews and meetings with key stakeholders.

Identify key performance indicators (KPIs) and conversion paths.

Perform extensive keyword research to understand the client's industry and target audience.

Analysis Stage:

Conduct competitive benchmarking to understand the client's position in the market.

Perform in-depth site audits, site analytics reviews, and link risk assessments.

Analyze historical traffic patterns, technical issues, and competitor strategies. Use data analysis to identify factors affecting the client's online presence.

Strategize:

Develop a customized SEO strategy based on the findings from the analysis stage.

Address marketing gaps and capitalize on opportunities identified during analysis.

Formulate an approach that aligns with the client's goals and industry best practices.

Implementation:

Execute the SEO strategy by optimizing website content, structure, and link-building. Implement on-page and off-page SEO techniques to improve organic search rankings. Utilize PPC advertising, social media marketing, and content creation to complement SEO efforts. Continuously monitor and adjust strategies based on performance metrics and industry trends.

Monitoring and Reporting:

Track the performance of SEO campaigns using analytics tools.

Provide regular updates and reports to clients on campaign progress and results.

Adjust strategies based on data insights to ensure continuous improvement and ROI.

HOW WE DO IT

HOW IT WORKS

Understanding Client Needs: The agency begins by understanding the client's business goals, target audience, and current online presence. This involves identifying the client's key performance indicators (KPIs), conversion paths, and conducting extensive keyword research

Analysis: The agency conducts a thorough analysis of the client's website, including a technical site audit, site analytics review, and link risk assessment. This helps identify areas for improvement, technical issues, and opportunities for growth

Strategy Development: Based on the analysis, the agency develops a personalized SEO strategy tailored to the client's needs. This includes setting campaign goals, expected outcomes, and a 60-day strategic online marketing plan (SOMP)

Keyword Research and Strategy: The agency conducts keyword research to identify relevant keywords and phrases that align with the client's business goals. This research informs the SEO strategy and content creation

Content Creation: The agency creates high-quality, SEO-friendly content for the client's website, including blog posts, product descriptions, and service pages. This content is designed to attract and engage the target audience

On-Page Optimization: The agency optimizes the client's website for search engines, including optimizing meta tags, titles, descriptions, header tags, and internal linking

Technical SEO: The agency ensures the client's website is technically sound, including optimizing page speed, mobile responsiveness, and ensuring the website is secure (HTTPS)

Link Building: The agency builds high-quality backlinks to the client's website from authoritative sources, which helps improve the website's credibility and ranking

Local SEO: For clients with a local presence, the agency optimizes the website for local search by including name, address, and phone number (NAP) consistently across the web, and creating content relevant to the client's geographic location

Tracking and Reporting: The agency tracks the client's website performance using tools like Google Analytics and provides regular reporting on progress, including keyword rankings, traffic, and conversions

Ongoing Optimization: The agency continuously monitors the client's website performance and makes adjustments to the SEO strategy as needed to ensure ongoing improvement

In the dynamic world of Google’s operations, a staggering two billion lines of code are the driving force, meticulously crafted to map out human interactions online. The slightest tweak in this digital ecosystem can trigger significant shifts in business outcomes. Our comprehensive Search Engine Optimization (SEO) offerings are designed to navigate the complexities of search engines like Google, Bing, and Baidu, ensuring immediate boosts in web traffic and fostering sustained growth over time.

As search technologies evolve, particularly with the advent of voice search, the significance of organic search has skyrocketed. It’s woven into the fabric of our daily lives, cementing its role as a cornerstone of the digital landscape.

SEO is a multifaceted field that demands a diverse skill set, encompassing everything from programming expertise to linguistic finesse and content creation. Our suite of services extends to Influencer Marketing and Organic Social Media Management, showcasing our all-encompassing capabilities that set the stage for SEO triumphs.

Our innovative approach is anchored in the development of unique tools that offer a neutral perspective on the interplay between SEO and Paid Search. By quantifying the performance of these channels in a unified framework, we can pinpoint overlaps, inefficiencies, and areas where visibility is lacking. Armed with this knowledge, we craft cohesive search strategies that illuminate and capitalize on untapped potential, propelling our clients toward new horizons of opportunity.